Consent means to give permission for something to happen or agreement to do something.
When dealing with personal data, the law requires that there is consent of that person whose data is being collected or handled.
This person should freely (willingly) and clearly indicates either in writing or by a clear positive action that they agree to their personal data being collected or used.
The consent exists if:
1. It is freely given,
2. After specific information about (what information they want, why, for what and for how long)
3. Unmistakable indication of the data subject's wishes (accepting)
WHY IS CONSENT IMPORTANT?
Giving consent allows you to set limits on what can be done with your personal data. This is because your consent is what tells someone what they can collect, store and erase and how they can use your personal data.
For example, if you gave a supermarket your address and your mobile number to deliver your groceries and later you find out they have used this information to advertise that you are their loyal customer to convince them to buy from the supermarket, then you can say that your rights were abused.
Consent gives you the right to seek legal help when you feel your privacy has been abused, because you know exactly what you allowed and what you rejected.
#THN
#osutayusuf
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