Skip to main content

Facebook Plans to Pay Bloggers and Social Media Influencers.


Facebook is considering a number of new creator monetization tools, Zuckerberg announced on Monday 28-4-2021, including allowing affiliate revenue sharing between companies and influencers and a digital marketplace for the two to connect and strike deals. It’s also mulling an expansion to Instagram’s Storefront, a shopable content feed currently restricted to major celebrities such as Kim Kardashian.


"If we help creators make more money on their content, that will help a broader creator economy emerge, which will make it so there’s more content across the services, more ways to connect, and that will be awesome,” Zuckerberg said. The chosen venue for his comments was meant to reinforce his interest in influencers: an Instagram livestream, a popular ways for creators to interact with fans.


Zuckerberg shared few specific details about what Facebook is working on, and until he does, it’s impossible to gauge whether these new features can be sucessful. But the announcement underscores the growing importance of influencers to Facebook and the growing arms race among social media companies to win over these stars and enrich them.


Why? Well, platforms such as Facebook and Instagram need influencers because influencers help drive engagement to these platforms. But very few creators are loyalists, and they’re prone to seeking out new sites and avenues for making more money, drawing their attention—and audiences—from one platform in favor of another.


Facebook and Instagram represent the old guard of the industry and are juggling a twin eagerness: hold tightly onto the influencers who’ve grown up on their apps and lure away some of the ones native to competitors such as Snapchat and TikTok.


The concept of a social media influencer first arose from the digital celebrities who acquired fame on Facebook, Instagram, YouTube and Twitter TWTR during the early and mid 2010s. And while YouTube made early, prescient moves to share ad revenue with these new stars, other companies offered few paths toward earning money, largely leaving the influencers to fend for themselves.


This changed when TikTok emerged. On TikTok, it’s possible to aquire more fame more quickly than anywhere else thanks to the app’s architecture. Meaning, there are now many more social media influencers than there were two or three years ago.


To keep the hoards happy, TikTok introduced monetization features much earlier in its life than rivals did. Influencers can earn tips from livestreams; arrange brand deals through an in-app marketplace (which is exactly what Facebook seems intent on copying); and possibly join the company’s Creator Fund, a financing program for a select pool of TikTok influencers.


YouTube’s ad-revenue-sharing program remains the most lucrative piece of monetization out there, where top talent earns $10 or more per C.P.M., or cost per 1,000 views, producing the biggest annual paydays in social media celebritydom.


Snapchat, meanwhile, is paying out as much as $1 million a day to the users publishing popular content in its new, widely popular Spotlight feature. Twitter is working on adding a subscription model, where users would pay to follow someone’s tweets. And Clubhouse, the audio chat app, has pointedly made creator monetization a top priority in its second year of existence, rolling out a digital tipping feature a few weeks ago.


Facebook and Instagram already offer some similar features. On Facebook, influencers share in ad revenue from Facebook videos as they do on YouTube, and on Instagram, they get part of the advertising dollars brought in through longform Instagram TV videos while accumulating tips on livestreams when fans purchase and give them digital goods called “badges.” And they can post brand-sponsored Reels, the short videos on Instagram meant to compete with TikTok.


Speaking about creators on Monday’s Instagram livestream, Zuckerberg arrived at this conclusion: “If this is going to be people’s job, they need to be able to make money doing it.”


#Forbes




























#osutayusuf

Comments

Post a Comment

Popular posts from this blog

Escaped Murder Suspect Finally Arrested in Yumbe Regional Referral Hospital, Yumbe District.

Story by Osuta Yusuf. 19-November-2024. 📸: Eyotre Kennedy handcuffed on bed while receiving medication this morning at Yumbe Regional Referral Hospital in Yumbe District. Eyotre Kennedy originating from Etoko village, Nyoroo Parish, Nyadri Sub-county in Maracha District who has for many years been terrorizing residents in his village, has finally been arrested this Monday morning 19-November-2024 while receiving treatment at Yumbe Regional Referral Hospital in Yumbe District following injuries he sustained from Theft mission on Saturday night 16-November-2024 in Owapi village, Azapi parish in Odupi Sub-county, Terego East Constituency in Terego District. Click here on the link  https://informationispowah.blogspot.com/2024/11/fugitive-who-chopped-3-people-killed.html   to read the story on his Theft of Goats in Terego. Upon getting cut on the finger and leg by the Mob as he attempted to fight and overpower owner of the goats he attempted to steal on Saturday night ...

41-Years-Old Man Digs His Own Grave in Maracha District.

Story by Osuta Yusuf.  Maracha District.  📸: The grave been dug by Mr Opiga Michael, a victim of frustration. Photo taken by Osuta Yusuf , on Wednesday 11-September-2024. The residents of Ebapi village, Baria Parish in Nyadri Sub-county, Maracha east constituency, Maracha District are in shock after a 41 year old man started digging his own grave. The man, identified as Mr Opiga Michael, who seems to be frustrated over some challenges in life, started digging his own grave on Tuesday 10-September-2024 until he was stopped by the elders in Nyaria clan. 📸: Opiga Michael, the Victim of Frustration. Photo by Osuta Yusuf , Information is Power. While speaking to our reporter on Wednesday evening 11-September-2024, Mr Opiga Michael, said, his main plan  was to commit suicide after finishing digging the grave for burying himself, explained that, he feels frustrated, abandoned and hated by his own clan people, whom he accused of piling lies against him a...

Wedded Ayivu West MP Lematia John Fights Over Another Woman.

  📸: Hon Lematia John. By URN. Police in Arua district are investigating a case of assault and threatening violence involving the Member of Parliament for Ayivu West Constituency John Lematia and James Ariko, a DSTV technician in Arua city. Drama ensued on Easter Sunday 31-3-2024 at Dream Land Hotel located at Kuluva trading center along Arua-Nebbi highway in Arua district when the legislator and the technician engaged in a fight reportedly over a woman identified as Faith Eyotaru 25, a relationship officer at Victoria University Kampala. The scuffle started after Ayivu West Mp John Lematia went to swim at Dreamland Hotel with Faith Eyotaru only to find Ariko, who had gone to the same hotel earlier. However, upon seeing the duo coming out of the vehicle, Ariko confronted Lematia with both men claiming to be having a relationship with the lady. It took the intervention of the staff at the hotel who intervened and separated the fight between the men. Josephine Angucia, the West Nil...